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LarrySiegel has over 20
years experience in marketing with expertise in:
- Global marketing
communications
- Brand and corporate
positioning and identities
- E-marketing and web
design
- Advertising
- Public
relations
- Promotion
- Direct
marketing
- Trade shows, meetings
and special events
- Channel and sales
merchandising
Until March 2006, Larry
was VP, Marketing/Communications for Corporate Synergies - a start-up benefits
consulting firm - and was a key member of the company's senior management team
which oversaw the tripling of the company.
Prior to that, Larry led the marcom department for Oki Data - a leader in PC
business printers. During his 15-year tenure there he developed and implemented
strategic marketing and communications plans to support Oki's business
objectives. While at Oki, Larry's efforts earned several industry awards for
visual communications as well as for effective industry channel promotions.
Before that, Larry managed multiple accounts at a regional ad agency and
started his career with Dow Jones where he helped launch and market an online
news and information service which served as an early model for America Online
and other information-rich web sites.
Larry holds a B.A. in Communications and English from Rutgers University and
has presented workshops on brand, direct marketing and message design.
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