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Larry Siegel, Principal		  
LarrySiegel has over 20 years experience in marketing with expertise in:
  • Global marketing communications
  • Brand and corporate positioning and identities
  • E-marketing and web design
  • Advertising
  • Public relations
  • Promotion
  • Direct marketing
  • Trade shows, meetings and special events
  • Channel and sales merchandising
Until March 2006, Larry was VP, Marketing/Communications for Corporate Synergies - a start-up benefits consulting firm - and was a key member of the company's senior management team which oversaw the tripling of the company.

Prior to that, Larry led the marcom department for Oki Data - a leader in PC business printers. During his 15-year tenure there he developed and implemented strategic marketing and communications plans to support Oki's business objectives. While at Oki, Larry's efforts earned several industry awards for visual communications as well as for effective industry channel promotions.

Before that, Larry managed multiple accounts at a regional ad agency and started his career with Dow Jones where he helped launch and market an online news and information service which served as an early model for America Online and other information-rich web sites.

Larry holds a B.A. in Communications and English from Rutgers University and has presented workshops on brand, direct marketing and message design.
     
 
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